Around the year 2000, Apple’s Steve Jobs saw a grim version of the company’s future: Apple would be increasingly dependent on major technology retailers who sold their products. The company had great products, but without their own way to sell those products, Apple would only be as successful as other retailers. Thus the idea for
Why do we price ending in “9′? Traditionally, our hotel pricing strategy has been for rates to end in a “9” based on the psychology of getting as close to the next round number as possible without going over it. The idea is that customers see $99 as being much more affordable than $100, when
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